Marketing Analyst, Lincoln

My client is looking for an experienced professional in marketing analysis, ideally with knowledge of using Data Visualisation Tools. This role will be providing commercial marketing insight and will have experience in marketing and sales analysis and will be able to not only extract the data but understand its commercial relevance.

Duties and Responsibilities

• Produce reports and dashboards that provide key information to senior management on the performance of products, order channels, customers and campaigns. Use these reports along with data visualisations to identify key trends and communicate actionable insights
• Deliver timely analysis on marketing campaigns and promotional activity. Present findings in a clear and effective manner
• Generate insight on customer behaviours to enhance our knowledge of the customer and suggest how they could be better targeted to improve customer value
• Track and review pricing to ensure we continue to be competitive and generate suitable margins.
• Collaborate with other teams to ensure our data is accurate, high quality, relevant and that business rules are correctly implemented. Actively seek resolutions where required
• Execute data selections for targeted marketing communications through applying segmentation and business rules across the customer base
• Monitor the stock position of our products throughout the business and recommend discounts and promotions to help manage stock levels
• Work with predictive models and apply statistical techniques to deliver customer and commercial benefit and drive the business forward
• Perform adhoc quantitative analysis to support decision making

Skills and Experience

• Experience in a data analysis for a minimum of 2 years in a similar position
• Strong analytical and critical thinking skills, having SQL
• Experience handling, manipulating, analysing and interpreting large amounts of data
• Highly numerate and commercially aware
• Strong attention to detail
• Experience of working with large volume, data-driven, marketing campaigns
• A passion for data and a desire to learn and implement advanced statistical modelling techniques
• A team player with good communication skills and the ability to work well with other departments in the business
• Highly proficient in Microsoft Excel
• Experience using data visualisations tools (Power BI, Tableau, etc.)


Responsible to: Senior Marketing Analyst
Liaison with: Finance Team, Online and Offline Marketing Team, Procurement Team, IT Team, relevant departments, clients and customers, Company colleagues

Salary for this role is up to £30,000 depending on experience, this is an office-based role

If you feel that you have the relevant experience, please send your CV to or call Caroline on 01522 848333, I am looking to interview for this position shortly

Job Reference





Caroline Allton

"Very good agency with friendly staff and no messing about.. Got me a great job that lead to a contract. I would recommend reflect recruitment to anyone looking for work."

- Client Review

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